FRANCHISE MISSION STATEMENT
“To offer franchise opportunities to those who wish to own and operate a well known and popular brand doughnut & coffee business that allows its owners and operators to enjoy the doughnut & coffee experience with their customers.”
Franchise models:
Kiosks/ Carts: These carts can be placed in office buildings, arenas, stadiums, popular entertainment venues, and charity events. These units will be mobile or can be placed for long term operations. Doughnuts will be delivered fresh to these units.
Velvet Crème Doughnut & Coffee Cafe’s:
These cafe’s with be serving a full line of our famous doughnuts as well as a limited line every day of our Handcrafted, fresh daily gourmet doughnuts. An upscale Barista style coffee service will also be introduced in these new café concepts.
Walk up-Drive thru (optional outside seating):
These units will occupy between 800- 1200 square feet. Size and configuration will vary. These units will have no interior seating. Outside seating is optional. Doughnuts can be finished in these operations and or receive fresh doughnuts daily.
Walk up-With outside seating:
These units will occupy between 800-1000 square feet. These units will have outside seating. Size and configuration will vary. These units have no interior seating and can be supplied with fresh doughnuts daily or have the capability of finishing the doughnuts in-house. Drive thru with inside seating: These units will vary between 1200-1900 square feet and have inside seating. These units will finish off doughnuts in-house.
Mobile operations:
Food Trucks will be limited to certain metropolitan areas where the food truck operates at events on a daily basis. These units could also be used for private catering events as well as the promotion of any of the above types of franchises prior to their opening. Franchises for these units will be limited so as not to interfere with the sales of the franchise units.